Back in the day, when the industrial age started, every company was making mass production of everything. Henry Ford started with the model-T car and now cars can actually be ordered to fit an individuals desires. It costs more, but the options are available. In today’s society everyone can find things that fit their specific tastes. This puts businesses in a different marketing strategy because they have to think about the individual needs for their clients. When it comes to thinking about starting a company or providing a new product or service, the key word that business’ are thinking about now is “Niche.” A leader in the online business world introduced me to the saying “the riches are in the niches.” Why is this and should I take this approach?
Christian Hip Hop (CHH) has benefited from this. Years before CHH there had been conscious rappers. This wasn’t a new thing. Artists like Pete Harrison aka McSweeney and Stephen Wiley brought an Christ explicit message to hip hop in a new way. The masses were not going to accept it, but they knew that when they got into it. It was about meeting the need of a small segment of hip hop fans. They saw the need and decided to do something about it. Eventually it became profitable to the point where some artists could live off of their music careers. You probably knew I was going to mention Lecrae at this point, but he is an example of an artist who served a niche and was able to make a living off of it. Now that CHH is growing artists will probably have to find a smaller segment of this niche. It could be a smaller target of CHH like social injustice or deep theology. Deep theology CHH has been around for awhile, but they could always reinvent it and find that niche market that may be out there and searching for that message.
One of the tricks is finding that need that is not yet being met and find a way to meet it. This takes innovation and abstract thinking. This cannot be easily taught to everyone. You can not really learn it on Google or YouTube. This is how the next entrepreneur is going to find success. It isn’t about being able to do a simple task anymore. It is about how you are going to direct it to a certain group of people who are willing to pay for your ability to do it. So as you are thinking of how you can start your business or maybe redirect your current business, ask yourself. Is there a niche that is not being met and can I figure out a way to meet it? Remember the riches are in the niches!
God Bless
